Swede Tjåsa Gusfors is the creator of ‘We Reap What We Sow’. She is an experienced ice sculptor, and has been a part of the ICEHOTEL family since 2000. In addition to sculpting ice live, she is responsible for the design and construction of the world’s largest ice cinema and snowmobile drive-in theatre in Northern Norway. Tjåsa is the co-founder of Papagena Music and Theater, a traveling theatrical company that has performed throughout Europe since its start in 1991. Jörgen Westin created ’Jesisca’. He has a Masters Degree in industrial design from the Umeå Institute of Design. He currently runs his own design consultation company and occasionally teaches design. The Swede is a passionate fly fisherman and spent most of this past autumn in the forest, chasing mushrooms.