Lapland is the Land of the Sami people. Evidence has been found to indicate that the Sami inhabited the area not long after the Ice Age. Lapland, also known as Samiland or Sápmi, extends into four countries. From the Kola Peninsula in Russia to the northernmost of Finland, through northern Norway’s coast and inland and large parts of northern Sweden. Lapland is a vast region. To a large extent, the Sami people still practise their traditional way of life, based on the unique interaction between man, animal and nature.

Tradition and culture is deeply rooted in the Sami culture. While the present way of life is adapted to modern society, reindeer husbandry remain central to the culture. The reindeer is not only an important source of income but also an important element of Sami identity and a carrier of cultural tradition.

Besides reindeer husbandry, fishing and hunting are two important modes of subsistence. The Sami people have also engaged in tourism, which enables them to preserve the way of life of their ancestors. By being invited to experience the daily life of the Sami of today, we are given a unique opportunity to learn about their fascinating history and culture.