Jukkasjärvi is a small village 200 km north of the Arctic Circle. It is no coincidence that the name Jukkasjärvi means meeting place in the Sami language. For half a millennium has this location, by the shores of the Torne River, been a gathering place for people. This is a heritage we seek to protect.

Through times has Sami, Finnish and Swedish tradition formed culture in Jukkasjärvi. The present day atmosphere is unique. The surrounding wilderness adds a rare quality and reminds us of the order of things – the power of nature and the smallness of man.