ICEHOTEL wins Scandinavian brand award
ICEHOTEL has been awarded the annual SIGNUMPRISET® in recognition of its long term work to preserve and develop the brand. The panel, representing industry, research and legal sectors, was struck by the company’s straightforward and well thought-through internal communication, but also the decision to use the ephemeral nature of the ice as a core value of the brand.
The prize, which was founded by Swedish IP law firm Groth & Co and now running in its twentieth consecutive year serves to acknowledge Nordic companies that lead the way of successful brand management. Previous years’ winners include internationally known brands like Absolut, Volvo, Carlsberg, Marimekko and Tetra Pak.
The winner was announced with a short ceremony in Stockholm last week.