ICEHOTEL goes samba this winter
Swedish Arne Bergh, creative director of the world famous ephemeral hotel will collaborate with South America’s most prominent street artist, Speto. Speto’s work in ICEHOTEL will be the first ever created by a Brazilian artist and will celebrate the FIFA World Cup™ Trophy Tour stop in Sweden.
The design, “Todo Mundo” – Portugese for “the whole world”, is yet to be revealed. The creators behind it say that the main inspiration for its’ theme draws from art and football both being meeting forums where people from different backgrounds and cultures can come together and share an experience.
Arne Bergh tells us more about the new collaborate:
- Jukkasjärvi, the name of the village where ICEHOTEL is located, actually means “meeting place” and to us that what our hotel is about. Artists from all over the world meet here to create the hotel and then visitors from all over the world come here to enjoy it. We see a great cross-over with the meeting between the Brazilian warmth and the cold climes of our corner of the world, not to mention football, as a sport that can be played and enjoyed by everyone”.
The idea of a collaboration came about as it was announced that the FIFA World Cup™ Trophy will be visiting Sweden as one of 90 countries in the run-up for the 2014 World Cup™ in Brazil. Speto is responsible for the design of the logo for the event.