ICEHOTEL

Frozen Format – ICEBAR BY ICEHOTEL Stockholm

Artists Jens Thoms Ivarsson, Sofi Routsalainen and Mikael “Nille” Nilsson have build the latest interior theme for Stockholm’s coolest bar venue. Their theme is called “Frozen Format” and the inspiration is the Torne River.

“Every year, in March, we harvest 2 500 blocks of Torne River ice, each weighing about two tons and measuring 220 x 100 x 80 cm. This is the original, the format from which everything at ICEHOTEL is born. The theme Frozen Format is a celebration to the original shape, as well as a unique source – the Torne River”, says Jens Thoms Ivarsson.

The theme is playfully interactive yet informative. Some of the features include “photo ops”, where customers can get cool photos of themselves have a drink “in the rocks”, motifs from the ice harvest and fun facts about ICEHOTEL engraved in the ice. The bar will also introduce a table top game where guests can win free drinks by melting the ice using the warmth of their hands until the fingers meet.

Thoms Ivarsson continues: “This way, we can bring a little bit of ICEHOTEL and Jukkasjärvi to the heart of Stockholm and visitors who are curious about the origins of the ideas and materials can learn more whilst enjoying, literally, a very cool bar experience”.