Through the years, ICEHOTEL has had the opportunity to work with some of the most well-known brands, in Jukkasjärvi as well as in other parts of the world. We have contributed our knowledge in ice and snow and the result has been astonishing.

See some of our latest projects below. For more information, please contact us.


Dan Hollström: +46 (0) 70 668 55 46

Petra W Lindh: +46 (0) 70 668 03 58

Åsa Ribbing: +46 (0) 70 669 98 19


ICEHOTEL was responsible for building a runway during Chanel’s fashion show in Paris.

The Chanel 2010/2011 show put environmentalism on the runway using a 265-tonnes iceberg from the Torne River. While the models walked up and down the runway the ice slowly melted and adopted new shapes.


Grandstands for The Swedish Cup (soccer)

ICEHOTEL is responsible for the VIP grandstands and sponsor signs at The Swedish Cup in soccer during the spring. Grandstands and sponsor signs made out of ice.

Mitt kök Sverigeresan (My kitchen Sweden Journey)

Ice from the Torne River went on a gastronomic journey around the country for 5 weeks, along with some of Sweden’s best chefs and drink experts. ICEHOTEL contributed with ice during the entire tour. Glasses and plates made of pure Torne River ice was a big part of the show, which was broadcasted on Sweden’s Channel 4 every week.


When BMW shot their TV commercials in South Africa, ice from the Torne River was there. ICEHOTEL built a setting entirely in ice just for the brand which was used to shoot big parts of the commercial.

Caught by Umeå

Umeå is the capital of culture 2014. During a long European roadshow with the aim of promoting Sweden’s culture, ICEHOTEL was there and did live sculpting in cities such as Barcelona, Paris, London, Warsaw and Hamburg.

Absolut Vodka

In collaboration with Absolut Vodka we have developed a large number of projects. One of these is a photo campaign with Versace. Herb Ritts was the photographer and some of the models were Kate Moss, Naomi Campbell and Marcus Schenkenberg. Kate Moss posed for the photographer inside an ice sculpture in -40 °C!