ICEHOTEL

Sweden launches Arctic sub-zero obstacle race in April 2015

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Toughest ICE

Catching on to the latest trend sweeping fitness, Sweden’s Icehotel has teamed up with leading obstacle race organizer Toughest to launch a sub-zero race. The five km course covers twenty obstacles inside and around the hotel, 200 km north of the Arctic Circle. 

As obstacle course racing is becoming one of the hottest trends in fitness and new races pop up around the world, Nordic organizers Toughest brings a new dimension by bringing it to a sub-zero setting. At their side, they have the designers and engineers behind Sweden’s famous Icehotel, who will create a unique course that runs in and around the hotel.

So far, Toughest has mainly attracted Nordic participants, but founder Adam Feldt is hoping that the unique setting, and the opportunity to stay a night at the Icehotel as part of the experience will appeal to the international racing audience.

Adam Feldt says Icehotel was the given partner in launching their idea: “When we first had this idea, we had to find someone who had the technical skills and experience of working with ice in this way, so we got in touch with the Icehotel.”

Besides building the hotel every winter, a snow and ice structure measuring nearly 6 000 sq ft., the team at Icehotel has created everything from iceberg catwalks and fashion shoot scenography, to movie settings and theatres – all in ice and snow.

The detailed plans for the course are not yet official, but a video teaser has revealed man-made as well as natural obstacles of ice and snow along the course. Average temperatures in April hover between -3 and -10 degrees Celsius (26 – 14 F). Local crossfit specialist xx believes this will add to the challenge.

“Up here, we’re used to running, skiing and working out in the outdoors in down to -20 degrees [Celsius], but for anyone who isn’t used to this climate, I think this is going to be a real challenge”.

The race will be limited to 500 participants and tickets are available from 25 May 2014.

For more information & hi resolution press images, contact:

Adam Feldt, Co-Founder & Marketing,
adam@toughest.se +46 (0)735179134

Beatrice Karlsson, PR & Marketing,
beatrice@icehotel.com +46 (0)98066840

About Toughest: The leading and largest obstacle racing series in the Nordics. 2014 races are held in Malmö, Umeå, Oslo,  Copenhagen & Gothenburg. Toughest is the first and only obstacle race in the Nordics chosen as qualifier for the Obstacle Racing World Championships (OCRWC) in Cincinatti (US).

About ICEHOTEL: ICEHOTEL is an annual art project and the world’s first and largest hotel made of ice and snow located in Jukkasjärvi in northern Sweden, 200 km north of the Arctic Circle. ICEHOTEL rises in a new shape every winter and then melts away in the spring.

ICEHOTEL is a pioneer in ice art and in 2014 it has been 25 years since they built the world’s first hotel made ​​of ice and snow. One of the core objectives at ICEHOTEL since the start has been experimenting and developing experiences and art with natural materials – mainly with ice and snow, but also with magnetite and wood.

It never gets colder than -5 to -8 C

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