It all started in 2005, when Sandvik Coromant was looking for a way of strengthening its brand at trade fairs throughout the world. In ICEHOTEL, they found a partner that could deliver.
“We had decided to abandon our conventional trade-fair stand approach. The vision was to offer visitors a new and entertaining experience. To be frank, the ice thing started as a crazy idea,” says Pernilla Eriksson, Vice President for Communications at Sandvik Coromant.
The crazy idea was soon a reality. Today, three years and many trade fairs later, it’s a resounding success. “Discussions about ideas and solutions have driven us and Icehotel to a world-class level. The Smart Hub and the ice were on everybody’s lips during IMTS*.”
There is a natural, logical link between ICEHOTEL and Sandvik Coromant. Pernilla Eriksson continues: “We are both high-quality, Swedish companies that put a lot into innovation, research and development. We also share many common values.” When asked how she views her company’s collaboration with Icehotel, Pernilla replies
without hesitation.
“For us, it’s quite simply a smart, value-creating partnership that has given us a strong common platform upon which we can continue to build. We aim to continue working with Icehotel for at least three more years. Now, we’re working hard to find new value-creating activities that we can do together. The companies continue to challenge each other. Both are driven by the desire to find new solutions.”
*International Manufacturing Technology Show