The first instalment of the new ICEBAR by ICEHOTEL concept has been launched in Copenhagen and is titled ‘Purity with a Twist.’ ICEBAR CPH by ICEHOTEL reproduces the sensation, the atmosphere and the style of ICEHOTEL in Jukkasjärvi - in the middle of Copenhagen.
'Purity with a Twist' respectfully allows the Jukkasjärvi ice to speak for itself, with words that highlight all of its fascinating and twisted glory. As with the Torne River itself, a journey through this space is a winding road with its own twists and turns - where the visitor will encounter several surprises along the way.
Before the launch, a viral featuring the drummer Robert “Robban” Eriksson from Hellacopters smashing a drum set made of ice was released. A clip that has reached about a half a million views on Youtube – and counting.