ICEHOTEL entrance. Photo by bigbenphoto.com.
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Rent a Victory and experience northern Europe's most beautiful roads

In the United States the demand far outstrips supply. And in Europe it is even harder to get your hands on. But this summer you can get your own exclusive Victory, 1700cc, to ride on some of Northern Europe's most beautiful roads. ICEHOTEL and Polaris Industries offer a completely new and unique motorcycle package including accommodation. Join us at Victory Road and experience the mountains, fjords, lakes and waterfalls of Swedish Lapland, Lofoten or North Cape.


Victory motorcycles are developed for those looking for that extra edge. In just a few years it has received the highest rating and has the largest number of satisfied customers in the United States.

A number of these exclusive machines will be waiting for their drivers outside ICEHOTEL, 17 km east of Kiruna in Sweden during this summer. ICEHOTEL and Polaris Industries offer Victory Road, five unique motorcycle tours for those who love motorcycle riding.

Each package ensure spectacular scenery and hotel accommodation that includes for example swimming pools, internet, restaurants and bars, proximity to shopping and nightlife in the larger cities.

“We are completely alone in offering such an exclusive product with quality at every level", says Niklas Frisk, Marketing manager at Victory Scandinavia and Roger Jacobson, Head of ICEHOTEL Adventure.

Spectacular riding roads

Victory Road include five different tours, carefully planned for the traveler who wants to experience the finest and most spectacular sites in northern Scandinavia. The tours are from five up to thirteen days during the time of year when the Midnight sun brightly shines day and night.

Lapland, the Land of the Midnight Sun, is a 13 day tour through Pallastunturi National Park in Finland, along Norway's third largest fjord, to the North Cape and then Hammerfest, the northernmost city where the landscape will bring Lord of the Rings to mind. A visit to Alta and Tromsö are included, as the magical Lofoten and the possibility to join a whale safari in Andenes.

The Hurtigruten Experience includes two fantastic tours with Hurtigruten, Stetind – Norway’s national mountain, Hamsund Museum, Lofoten Aquarium and Espolin, Johnson Gallery. You will also visit the Viking Museum at Borg, Arctic Museum in Tromsö, North Cape, Finnmarksvidda and a Sami village. Would you rather tailor your own adventure, well, just select Victory Motorcycle Camp Lapland. For five days you decide where and how you want to go.

“You can not compare the mountains, fjords, lakes and waterfalls of northern Scandinavia to anything else", says Roger Jacobson, Head of ICEHOTEL Adventure. “We have already detected a growing interest among our customers.”

Images: http://www.victorymotorcycles.se/show_media.asp?catID=7

For further information, contact:

Victoria Skeidsvoll
Press Officer
ICEHOTEL
victoria@icehotel.com
+46
980-668 40

Roger Jacobsson
Head of ICEHOTEL Adventure
ICEHOTEL
roger@icehoteladventure.com
+46 (0) 980 62 052

Niklas Frisk
Sales and Marketing Manager, Scandinavia
Victory Motorcycles
niklas.frisk@polarisind.com
+46-70
 618 98 32

Victory Road – mountains, fjords, lakes and waterfalls, summer 2011

Victory Road - Lapland, The Land Of The Midnight Sun, about 2760 km in 13 days
Day 1-3. From ICEHOTEL to Muonio River through the Finnish National Park Pallastunturi. Also Ivalo, the capital of Finnish Lapland. Day 4. Beautiful surroundings along Norway's third largest fjord, Porsangerfjorden. Days 5-6. North Cape, Europe's northernmost point and Hammerfest, the world's northernmost town. Day 7, along the Arctic coast of Alta and the rock carvings at Alta Fjord which since 1985 is a UNESCO World Heritage Site. Also Tromsö, a vibrant metropolis north of the Arctic Circle. Day 8. Harstad in Norway's largest island, Hinnöya. Day 9. Andenes and the possibility to go on a whale safari. Day 10. The beautiful fishing town, Bleik. Day 11. Lofoten. Day 12 Abisko Mountain Lodge with the beautiful Lapporten and the lake Torne träsk. Day 13. Kiruna, where you find the worlds largest underground mine and the village Jukkasjärvi, where you during winter can find ICEHOTEL, the world's largest hotel built entirely of snow and ice.

Victory Road - Via Arctica, about 2200 km in 7 days
We travel towards Ofotfjorden to Tromsö, the world's northernmost university city – a vibrant metropolis north of the Arctic Circle. Day 3. Okstind glacier and the beautiful city Alta and the rock carvings at Alta Fjord which since 1985 is a UNESCO World Heritage Site. Day 4. Along Porsanger Fjord, Norway's third largest fjord, to the North Cape, Europe's northernmost point and Hammerfest, the northernmost city in which the landscape will make you think of Lord of the Rings. Day 5. To Ivalo – the capital of Finnish Lapland. Day 6. Muonio, through Sami's largest grazing land for reindeer. Day 7. Back to Kiruna and Jukkasjärvi.

Victory Road - Lapland and the Lofoten islands, about 1620 km in 7 days
From Jukkasjärvi to the coast city Luleå. Day 3. Arvidsjaur, Arjeplog and Bodö where we will cross the Arctic Circle and experience Saltströmmen, the world’s fastest tidal currents. Day 4. The magical Lofoten. Day 5. Stokmarknes to Sund and then Harstad. A side trip to the scenic island Andöya is highly recommended. Whale safari is possible. Day 6. Ofotfjorden, then along the most beatiful road in Sweden to Lapporten and Torneträsk at Abisko and Björkliden. Day 7. Kiruna and Jukkasjärvi. 

Victory Road - The Hurtigruten experience approximately 180 km in six days
A tour that includes Lofoten, North Cape, Finnmarksvidda and Swedish Lapland. Twice we follow with Hurtigruten between Stamsund-Tromsö and Honningsvag-Vadsö. This tour include Abisko National Park, Stetind - Norway's national mountain, Hamsund Museum, Lofoten Aquarium and Espolin, Johnson Gallery.
We will also visit the Viking Museum at Borg, Arctic Museum in Tromsö, North Cape, Finnmarksvidda and a Sami village.  

Victory Motorcycle Camp Lapland. You and your Victory on their own adventures for 5 days
Would you rather rent your own Victory and go on your own adventures from ICEHOTEL, well, then you just select the Victory Motorcycle Camp Lapland. For five days, you decide where, how and when you want to go.

For more information and reservations, please contact:

Roger Jacobson, Head of ICEHOTEL Adventure
roger@icehoteladventure.com
 46 (0) 980 62 052

Roland Sand, Sales & Marketing Manager FIT, ICEHOTEL
roland@icehotel.com
 46 (0) 980 668 76 

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