"Ice and snow are big part of my life. I love the material; it's clean, fresh and easily worked. And it always presents new challenges. The whole setting around ICEHOTEL in Jukkasjärvi is like a fairytale landscape. Each year, a group of creative individuals meets here to tell a new story with the help of ice and snow. It's a special vibe, we get to know one another in a unique way and become a closely-knit group. We support one another," explains Marjolein Vonk.

Marjolein is bubbling with energy when we meet her in the staff cafeteria at ICEHOTEL. She speaks quickly, gesticulating energetically while greeting artist friends.  Construction of the luxury suite has reached a critical stage and we must hurry to complete our interview. In three days, it will be time for the official opening and much remains to be done. But that's not what we're here to discuss. We'd like to learn more about the clothes Marjolein has designed for ICEHOTEL.

"It started many years ago with a design for a cape for an ice gallery in Stockholm. As is so often the case, one thing led to another. Now our capes are keeping guests warm in icebars throughout the world. There's something special about a setting in which all the guests are dressed alike. The hierarchies and social codes associated with clothing are erased, everyone is on the same level and can relax and take in new experiences," says Marjolein.

She continues:
"We have been inspired by the surroundings, the climate and the culture at ICEHOTEL and in Swedish Lapland. We wanted to give the garments a clean, simple silhouette while at the same time telling the story about the place. The snowflake fascinates and is a decorative element, as are the reindeer, mosquitoes and the sharp tools used by the ice artists to cut the crystal-clear ice."

The duo has also designed the clothing that is worn by personnel at all ICEBARs by ICEHOTEL.

"The design is not only functional. We wanted to create a cool, urban look. The clothes also help to keep staff warm and comfortable in a work environment that is a constant –5°C," concludes Marjolein Vonk.