It all began with a hotel of ice and snow in Jukkasjärvi, far above the arctic Circle. now you can experience the surrealistic icy environment in the pulsating metropolises of London, Copenhagen and tokyo thanks to ICEBAR by ICEHOTEL.
What is ICEBAR by ICEHOTEL?
“It is a will and passionate force to spread the magic of ICEHOTEL and Swedish Lapland in urban settings around the world. Many guests that may be thinking about visiting ICEHOTEL in Jukkasjärvi have the chance to test the special atmosphere, others may have never experienced below-freezing before. Being encompassed by ice, cold, the art and serenity can often be an overwhelming contrast to the stressful urban context”, says Petra.
Exactly how do you go about building an ICEBAR where there may never be any winter?
“Modern refrigeration technology is a great help. Our years of experience have taught us how to harvest, store and transport the Torne River ice around the globe. The Art & Design group, with Artistic Director, Arne Bergh, is involved in designing every bar. a team sketches and plans at home, and then constructs and designs the bar on location. Just like the original ICEHOTEL, once a year the interiors of all bars are replaced, never stagnating, continuously changing”, says Petra.
How do guests react to meeting ice from the Torne River, far from home?
”Something changes for those who visit ICEBAR by ICEHOTEL. Warmed by a silver cape, all guests are harmonized on the same level, which allows one to relax and absorb the impressions. The story of the crystal clear river that froze far away in Swedish Lapland, making the long journey of hundreds, sometimes thousands of kilometers, is completely overwhelming. All at once it is grand, surreal and playful. i often hear the relief of laughter in ICEBAR by ICEHOTEL”, says Petra Wadlund Lindh, Business area Manager ICEBAR