ICEHOTEL rewarded for export successes in Tourism and PR
Press release October 11, 2018
ICEHOTEL in Jukkasjärvi today received the Swedish Fund for Export Development’s, of ancient lineage, Export Hermes Award for their success in export in tourism and international public relations work.
The Export Hermes Award has been awarded to Swedish companies since 1981, which carried out exceptional export successes, thereby contributing to Swedish prosperity. This year Icehotel shares the price with Morakniv. This is the jury’s motivations for this year’s award winners:
“Morakniv and ICEHOTEL have in different, distinguished ways captured the world’s interest for its products and experiences through a clear export strategy that includes active work in social media and international PR. ”
The prizes were awarded today by the Swedish Fund for Export Development at the Oscar Theatre in Stockholm.
ICEHOTEL – a window to the world
In place to receive the prize were the CEO of ICEHOTEL, Christophe Risenius, Yngve Bergqvist, founder of ICEHOTEL, and Åsa Ribbing, Head of Marketing at ICEHOTEL.
– We are immensely proud and grateful to receive the Export Hermes Award and that we, after almost 30 years, contribute to positioning Sweden with high quality art and design in crystal clear Torne river ice, amazing scenery and our guests experiences. Being allowed to be a window to the world for Sweden makes us very proud, says Christophe Risenius, ICEHOTEL.
Since the first ICEHOTEL was created in 1989, in the village of Jukkasjärvi in northern Sweden, it has been reborn in a new guise every winter for almost three decades; attracting visitors, artists and press from all over the world to this world-class unique hotel and art exhibition of snow and ice. The aim and passion is to create life enriching experiences for its guests in a sustainable way.
Since 2016, ICEHOTEL is also the world’s only year-round open ice hotel, and guests can experience 20 rooms of ice and snow, ICEBAR BY ICEHOTEL Jukkasjärvi and an ice gallery every day of the year. Every year around 70 000 guests visit ICEHOTEL, 70% of them from abroad, which brings unforgettable memories back to the world again. Recently, the American TIME Magazine featured ICEHOTEL as one of the world’s best places to visit in the list “World’s Greatest Places 2018”.
ABOUT EXPORT HERMES
Recipients of the award will have stable and growing exports to many countries based on a well thought-out marketing and good profitability.
ICEHOTEL opened in 1989 and is beside a hotel also an art exhibition with ever-changing art out of ice and snow. ICEHOTEL is created in a new guise every winter, completely made out of natural ice from Torne River, one of Sweden’s national rivers and last untouched waters. When the winter season’s ICEHOTEL has melted back into the river in the spring, a part of the hotel remains; a place where visitors can experience the ice and snow year-round.