Photo Asaf Kliger

Immense interest for the year-round open Icehotel

August 7, 2017

Earlier this year it was world premiere for ice cold experiences year-round at ICEHOTEL in Jukkasjärvi. Undeterred by high expectations, the year-round open ice experience has drawn more visitors than anticipated.

Art made of ice and snow, award-winning food at Icehotel Restaurant, activities like River Rafting and Ice Sculpting in combination with summer weather outside and winter temperatures inside has drawn visitors to Icehotel during the summer.

– We’ve had around 8,000 visitors during the month of June; it is an increase with 60 percent against our prognosis, says Beatrice Lind, Sales Manager at Icehotel.

Every year during the winter, around 50,000 visitors from about 80 countries come to Icehotel, and most guests are international.

– This first summer, a whopping 70% of the guests are from Sweden. It feels really good and is in line with what we’ve predicted, which is that more and more swedes long to discover their own country. Perhaps they combine their visit to Icehotel with hiking or fishing, says Beatrice Lind.

ICEHOTEL most googled in Sweden

Aside from Sweden, Icehotel has had many visitors from USA, Switzerland and United Kingdom this summer and many of the international guests that come to Sweden want to take the opportunity to visit Icehotel whilst in Sweden. This data comes from Visit Sweden’s new report about international guests’ online searches on Google in connection to Sweden. The result shows that the words icehotel and northern lights are the words that have been written the most times in the search bar.

– We are observing a steady growth of traffic to our website and that the customer chooses digital channels when booking their stay, so the report is consistent with what we can see in our analysis, says Åsa Ribbing, Head of Marketing at Icehotel.


Icehotel was founded in 1989 and is the world’s first hotel made out of ice and snow, and is created in a new guise every year in Jukkasjärvi. It is completely made of natural ice from Torne River, one of Sweden’s national rivers and last untouched waters. When the winter season’s Icehotel has melted back into Torne River, Icehotel 365 still stands, a place where visitors can experience the ice year-round.



Josefin Lindberg, PR & Media
Telephone +46 739 232 725

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