ICEHOTEL number one on the Swede’s bucket list

The Swedes dream about northern Sweden and a recent study shows that ICEHOTEL is number one on their bucket list. The hotel of ice is open year-round and makes it more accessible for visitors to experience ice and snow during their summer holiday, spring break or fall vacation.

ICEHOTEL has existed for almost 30 years and welcomes around 50,000 visitors from 80 countries each year. Last year, the year-round open part of ICEHOTEL premiered and today the guests can spend a night in one of the 20 hand-sculpted suites of ice and snow, no matter the season. Art made from ice and snow, award-winning food at ICEHOTEL Restaurant, activities like river rafting and ice sculpting in combination with summer outside and winter inside have attracted visitors to ICEHOTEL during the summer.

The summer of 2018 has smashed all temperature records all over Sweden and stepping inside -5°C has been popular. Many of the guests that come to cool off are from Sweden.

– About 70 percent of our visitors during the summer are from Sweden. More and more swedes long to discover their own country. Perhaps they combine their visit at ICEHOTEL with hiking or fishing, says Åsa Ribbing, Head of Marketing at ICEHOTEL.

The northern lights season is almost here and the guests at ICEHOTEL can experience the crisp fall air and amazing northern lights, combined with a night on ice.

– By the end of August, the nights are usually dark enough for us to witness the season’s first and often best northern lights. Soon after, the season’s first snow falls and the process of building 35 new suites of ice and snow begins on the riverbank, tells Carina Tjärnström who manages activities and adventures at ICEHOTEL.


The entire list:

Top ten – Tourist attractions on the swede’s bucket list

  2. Kebnekaise
  3. Mountain hiking
  4. Gotland
  5. Treriksröset
  6. The King’s Trail
  7. Liseberg
  8. Sarek
  9. Abisko
  10. Österlen

Source: Sifo


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