Scandinavian brand award to Icehotel
Press Release January 23, 2014
Recognition of brand preservation and development
Icehotel was today awarded the annual SIGNUMPRISET® in recognition of its long term work to preserve and develop the brand.
The panel, representing industry, research and legal sectors, was struck by the company’s straightforward and well thought-through internal communication, but also the decision to use the ephemeral nature of the ice as a core value of the brand.
The prize, which was founded by Swedish IP law firm Groth & Co and now running in its twentieth consecutive year serves to acknowledge Nordic companies that lead the way of successful brand management.
The winner was announced with a short ceremony in Stockholm today.
About THE SIGNUM AWARD™
The Signum Award – Signumpriset® – recognizes and rewards the Nordic company who best manages and develops their trademark.
Signum Award is a mark of quality for long-term branding efforts. The Signum Award was founded in 1995 by Groth & Co and is presented yearly at The Trademark Day™ in Stockholm.
Amongst the winners of the award throughout the years: Pippi Långstrump, Svenskt Tenn, Fjällräven, Tetra Pak, Absolut, Atlas Copco, Carlsberg, Bang & Olufsen, Marimekko and Volvo.
The jury consists of representatives from the academic world as well as the business industry with long experience. The nomination process is in collaboration with the trademark magazine BrandNews.
The Criteria Is there a deliberate and long-term trademark strategy? Is there a consistent and clear theme of the trademark exposure? The extent to which the company has protected/registered its trademarks?
The quality of the Trademark Manual What strategy is there for trademark protection and the infringements? Where in the company is the trademark responsibility?
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Icehotel opened in 1989 and is beside a hotel also an art exhibition with ever-changing art out of ice and snow. Icehotel is created in a new guise every winter, completely made out of natural ice from Torne River, one of Sweden’s national rivers and last untouched waters.
When the winter season’s Icehotel has melted back into the river in the spring, a part of the hotel remains; Icehotel 365 - a place where visitors can experience the ice and sleep in hand carved art suites year-round.