Sweden’s famous ICEHOTEL reveals sketches of the upcoming hotel

Sweden’s famous ICEHOTEL reveals a selection of what’s in store for those planning a visit to Jukkasjärvi this winter.
Eastern European folk art, lush rain forests, abstract interpretations of love, Baroque architecture, the craft of printmaking and the inner works of a clock –  these are just some of the sketches that feature in a slide show released by the quirky hotel this week.

Due to celebrate silver anniversary, the hotel is set to open its reindeer clad doors for the twenty-fifth time on December 12, 2014.

The 25th ICEHOTEL will feature a wide spectrum of art and design, with ideas ranging from Eastern European folk art, through to suites inspired by clock works, the Baroque and Gothic architectural eras. “Time Piece” looks like the inner cogs and wheels of a clock, while “Prime Mate” transports the guest into a lush rainforest. In the suite “Hot Type”, guests will sleep in the midst of the printing process. A commemoration to the art of printmaking, at the same time a play on the words “Hot Type” and “Cold Setting” used in traditional printing technique and a reminder of a craft that has much been taken over by the digital world.
Each year reincarnated with twenty-odd individually designed and hand carved art suites, an ice church, ice bar and a majestic pillar hall, ICEHOTEL has been one of the most unique art projects in the world the past 25 years.

The silver edition
The designs for each year’s hotel are carefully selected from over 100 proposals sent in by designers and artists from around the world. This year is no different. Arne Bergh, Creative Director, says they did consider making the 25th anniversary a “best-of” rendition of previous years. “We discussed it, but in the end we decided that we should stick with our original line; we never do the same thing twice, it takes all the fun out of it.” Bergh continues: “Every year, we think ‘this has to be the best hotel we’ve ever made’, and I’m sure this year will be no different – we’re really excited about the ideas that were submitted for the 25th hotel.”
This year, ICEHOTEL will host 42 artists from 11 different countries.

Aside from new design and art work, the hotel will also feature a new event hall, bar area and workshop for the ice sculpting classes that guests can take part in. The theatre, Aurora Hall, will be created using a new building technique whereby ice is casted on to a giant balloon. For this reason, the inner walls will be solid ice, and the outer walls will be covered in soft white snow, making for natural light and acoustics that are different to the other areas of the hotel.

The anniversary celebrations launched online on October 1st, with a well noticed online campaign at icelebrate.icehotel.com. More celebration activities will continue throughout the season.

For more info and hi-res pictures:
Johanna Ögren, PR manager
media@icehotel.com : +46 (0) 980 66800

It never gets colder than -5 to -8 C

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