Placing the crystal-clear ice of the Torne River in locations and surroundings in which it does not actually belong produces strong and unexpected reactions.

Like that time in Brazil, when tons of ice from a Volvo event ended its life on a lawn in Sao Paolo. People in the neighborhood hacked off large blocks using their machetes and dragged them home. Never had they drunk cleaner water or had larger ice-cubes in their drinks as during those days when the Torne River flowed at a pace with the rays of the Brazilian sun.

The ice is a highly desirable partner for promotional events and happenings for well-known brands worldwide. And every year, hundreds of tons of Torne River ice are exported to the far corners of the earth.

The ice illustrates time that has stood still, held its breath and waited. The ice is not in a hurry: it seeks to communicate stillness, calm and silence. In an age when everything goes too fast, it is soothing to let simplicity prevail. Meet a piece of the Torne River on the road – it could be coming soon to a city near you.

For more information please contact ice@icehotel.com