OCR Obstacle Course Race – Toughest Ice
Toughest is the largest obstacle course race in the Nordics where anyone, regardless of fitness level, can participate. Run, jog, walk – it’s all up to you. Our award-winning races have challenged over 120.000 participants so far and new obstacles are introduced every year.
Challenge
OCR organizer Toughest wants to profile itself with unique and creative competition concepts to attract participants, sponsors and media interest to their events.
Solution
The last weekend before the winter closing of Icehotel, the hotel's 5500 square meter art exhibition is transformed into a unique obstacle course race, with specially designed challenging elements of made of ice and snow.
Toughest ICE was and is still unmatched in the world in specialized OCR events. After releasing the video from the race both runners and journalists from all over the world literarily spammed us with request on next race.
Result
The race entries were sold out at record-speed and Toughest ranks the event one of the most PR-successful competitions they have carried out, in and outside Sweden.
Contacts
Are you planning on arranging an event in the Arctic? Maybe we can work out a solution for you.
Luca Roncoroni Ice Creations | [email protected]
PHOTOS FROM THE RACE
