The Iceberg Runway – Chanel

Portrait of Karl Lagerfeld
Foto Jan Jordan

 

 

Global warming is the issue of our times.

Fashion has to address it.

Karl Lagerfeld/Vogue

Challenge

For its 2010 Autumn/Winter show, Chanel is planning an Arctic environment with a monumental iceberg towering over the audience at the Grand Palais in Paris.

They need a partner who can deliver high technical knowledge, project management and large amounts of snow and ice - in the middle of summer.

Chanel iceberg runaway cast
Foto Jan Jordan
Building of Chanel Iceberg runway 2010
Photo Jan Jordan

Solution

A 265 ton heavy and 40 meter-long iceberg is designed and produced in Jukkasjärvi and transported to Paris where Icehotel project leads the assembly.

Forty of our best ice artists sculpt in shifts for seven days straight in order to make every detail match the design sketch.

 

Result

The iceberg fashion set is to this day ranked as Chanel's best runway show of all times, not least by magazines like Vogue and Elle.

 

 

Chanel Iceberg Runway in Grand Palais
Poto Jan Jordan
Are you also in for a spectacular event?

Tell us about your ideas. Almost anything you can imagine in the world of ice, we can turn into reality – whether it’s stunning art installations, opulent interiors or icy drinking glasses. 

Luca Roncoroni | [email protected] | Mobile +47 93 09 75 74

 

Chanel’s Fall 2010 Iceberg Show in grand palais

GIVE IT A FEW SECONDS TO LOAD... IT´S WORTH WAITING FOR

PHOTOS behind the scenes