Icehotel 31 – First photos and a digital art experience

pillars and trees of ice in the ceremony hall at Icehotel
Design Anna Öhlund & John Pettersson | Photo Asaf Kliger

Step into the world of Icehotel

 

Press Release December 14, 2020

On December 11, the doors to Icehotel 31, the winter-open part of Icehotel in the north of Sweden, opened. Now the first images of the art are released and for everyone who are unable to travel right now, there is a chance to step into Icehotel's pristine world via an interactive AR experience on the mobile phone.

The 31st reincarnation of Icehotel - an ephemeral art exhibition made entirely of snow and ice from Torne River - is ready. Together with Icehotel's building team, ice production, creative support and lighting designers the artists have - apart from the 12 unique art suites in Icehotel #31 and six new art suites in Icehotel 365 - created a ceremony hall for intimate weddings and other celebrations.

The pandemic forced us to think differently, but the result is a stunning homage to Sweden. The 31st edition of Icehotel will be a memorable one! The 35 artists created concepts that will mesmerise our guests, giving them a much needed escape from the reality of this year”, says Creative Director of Icehotel, Luca Roncoroni

 

 

 

Audio guides and handcrafted art

Step into a frozen forest in the Ceremony Hall “Skogen”, a world full of toys in the suite “Toybox” , or enter what’s probably the coldest sauna in the world in the art suite “Sauna”. If the temperature doesn't meet expectations there, cold can quickly be replaced by a hot sauna experience in a private relaxation room for everyone who stays the night in one of the deluxe suites in Icehotel 365.

New this year is that all the art suites are equipped with a QR code that can be scanned to hear an audio guide that tells the story about each art project. See the online photo gallery and read more about the art and the artists.

In addition to the art experience the guests can also look forward to some action with arctic outdoor experiences such as snowmobile adventure under the northern lights and dogsledding, or enjoy award-winning cuisine at Icehotel Restaurant, sip wintry drinks at Icebar by Icehotel or become artists themselves while doing ice sculpting. Icehotel are complying with all the recommendations during Covid-19 to create a safe and secure experience for both guests and staff.

 

 


 

Everyone can visit Icehotel – via AR on Instagram

Icehotel has for the last 30 years been a meeting place for people from all over the world, but this year things are different since many are restricted from travelling. For those who are unable to travel in person, Icehotel has created an Augmented Reality. Experience on Instagram – a digital journey to Icehotel’s world of ice and snow – from your living room.

We know that many people are longing to travel, and we wanted to make the Icehotel experience accessible for those who may not be able to visit us right now. So, we came up with the idea to create a virtual trip with the help of AR technology, says Malin Franck, CEO at Icehotel.

 

Experience the art on-site in Jukkasjärvi – or online

12 art suites are now completely ready and waiting with sparkling ice art for their first visitors, in addition, the Ceremony Hall is completed and ready for small ceremonies during the winter. Another six art suites in Icehotel 31 will be ready and presented on 21 December. Icehotel 31 can be experienced from December 11 to April 11, 2021, then the winter-open part of Icehotel melts down to the Torne River again. The permanent part of the hotel then remains and offers ice and snow experiences all year round. Welcome to Icehotel!

 

 


 

Pictures & press material
  • See the online photo gallery with first pictures - here.
     
  • Download photos from the art suites - here.
     
  • Try the AR experience on Instagram, and step into the art. More rooms coming up soon. Open the link with your smartphone (the latest version of Instagram is needed).
     

    • Icehotel 365 You are here. Elisabeth Kristensen & Dave Ruane
    • Icehotel 365 Toybox. Wouter Biegelaar & Viktor Tsarski
    • Icehotel 365 Sauna. Luca Roncoroni
    • Icehotel 365 Kodex Maximus. Julia Gamborg Nielsen & Lotta Lampa
    • Icehotel 365 Hang Loose. Edith Van de Wetering & Wilfred Stijger
    • Icehotel 365 Dreaming in a dream. Kestutis Musteikis & Vytautas Musteikis
       
  • There is also video material to illustrate how the AR experience works that can be sent on request.

 

 


 

 

List of New Art inside Icehotel #31 & Icehotel 365 being released 14 of December, 2020

Art Suites in Icehotel 365

  • Icehotel 365 Hang Loose Edith Van de Wetering & Wilfred Stijger
  • Icehotel 365 You are here. Elisabeth Kristensen & Dave Ruane
  • Icehotel 365 Sauna. Luca Roncoroni
     

Deluxe Suites in Icehotel 365

  • Icehotel 365 Dreaming in a dream. Kestutis Musteikis & Vytautas Musteikis
  • Icehotel 365 Kodex Maximus. Julia Gamborg Nielsen & Lotta Lampa
  • Icehotel 365 Toybox. Wouter Biegelaar & Viktor Tsarski
     

Art Suites Icehotel 31

  • Icehotel 31 A Break. Lena Kriström & Nina Hedman
  • Icehotel 31 A journey into letterspace.
  • Design John Bark & Charli Kasselbäck
  • Icehotel 31 Oh Rapunzel. Design Emilie Steele & Sara Steele
  • Icehotel 31 Paradice Lost. Design Kalle Ekeroth & Christian Strömqvist
  • Icehotel 31 Strawberry room. Design Petter Stordalen, Luca Roncoroni, created by Edith Van de Wetering & Wilfred Stijger
  • Icehotel 31 Vila vid denna källa. Tjåsa Gusfors & Ulrika Tallving
     

Ceremony Hall Icehotel 31

  • Icehotel 31 Ceremony hall Skogen. Design Anna Öhlund & John Pettersson

 

Another 6 art suites to be released the 21st of December, 2020
  • Icehotel 31 Auris Interna. Patrick Dallard & Julia Adzuki
  • Icehotel 31 Mr Ribston. Francisco Javier Cortes Zamudio
  • Icehotel 31 The Guardian. Linda Vagnelind & Ida Collin
  • Icehotel 31 Legacy. Carl Wellander & Regin Wellander
  • Icehotel 31 The Winter Garden. Nina Kauppi & Johan Kauppi
  • Icehotel 31 Lucid Dream. Lucas Petko

 

 


 
About Icehotel

Icehotel in Jukkasjärvi opened in 1989. In addition to being a hotel it is also an art exhibition, with original art in ice and snow, that changes from season to season. Each winter a new version of Icehotel is created entirely from ice from the Torne River, one of Sweden's National Heritage Rivers, which are protected from hydroelectric development. When the winter season’s hotel of ice and snow has melted and returned to the river in spring, part of the hotel remains – a place where visitors can enjoy experiences of ice and snow all year round.

CONTACT

For more information and interviews

Josefin Lindberg, PR & Media
[email protected]

Telephone +46 739 232 725