Icehotel and northern lights in the top on Google

northern lights over Icehotel in fall
Photo Graeme Richardson

August, 2017

When international travellers are googling Sweden, ice hotel and northern lights are the most exciting. 11 percent more searches for Sweden as a destination was made during 2016 and it is nature related activities that has been googled the most, according to a study about online searches commissioned by Visit Sweden.

3,4 Million google searches about Sweden

International visitors’ curiosity of Sweden as a tourism destination is growing, also counted in numbers of searches on Google. During 2016, 3,4 million google searches about Sweden as a destination were made by international travellers, which is a increase with over 300,000 searches or 11 percent compared with 2015.

Amongst specific searches for Sweden, ice hotel and northern lights have been written the most times into the search bar.

Ice hotel is the most googled search word, does Icehotel notice that the curiosity expanded during 2016?

We have increased the number of visitors the past winter and the launch of ice experiences during the summer 2017 has created a very positive result. We are also noticing a steady growth in the traffic to our website and that the customers are choosing digital channels to book their stay.




Experience the Northern Lights already in August

Take the opportunity and experience the first northern lights of the season dance on the dark fall sky during your visit at Icehotel. A northern lights safari is introduced this fall where the guide takes the guests out to a wilderness camp, far away from artificial light. Gathered around the campfire, the guide talks about Aurora Borealis, another name for northern lights, and the coffee that is boiled over the open fire as well as the Swedish Fika has never tasted better. After that it is time to gaze up on the sky and hopefully see the aurora borealis with your own eyes.

Every winter around 50,000 guests visit us to experience Icehotel during wintertime, and many of the guests hope to spot the northern lights at the same time. But few guests knows that there is a chance to see the northern lights and sleep at Icehotel from as early as August.



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Icehotel opened in 1989 and is beside a hotel also an art exhibition with ever-changing art out of ice and snow. Icehotel is created in a new guise every winter, completely made out of natural ice from Torne River, one of Sweden’s national rivers and last untouched waters. 

When the winter season’s Icehotel has melted back into the river in the spring, a part of the hotel remains; Icehotel 365 - a place where visitors can experience the ice and sleep in hand carved art suites year-round.